We opened our doors in 1978 as a bilingual full-service agency specializing in the financial, recruitment and marine transportation advertising niches. Our client list included government agencies, educational organizations, blue chip public companies and major financial institutions.
The key to our success was simple: A contrarian approach. we believe “it is important to be unimportant“, except to those firms with whom we did business and their clients & constituants. This philosophy is quite contrary to what most people think an advertising agency does.
At the same time we maintained and nurtured exceptional relationships with media groups and our financial integrity was such that we enjoyed the highest credit rating designated by the Canadian Newspaper Association (CNA).
In 2013, Niwri transitioned into a private passive investment management company where it operates today.